Is Employer Branding Really Essential for My Small Business?
… well that depends whether you want to attract stars or moon dust!
‘But I don’t have a big budget’…
You may be surprised to learn that employer branding strategies for entrepreneurs and start-ups don’t necessarily require a large financial outlay.
Check out this video to hear more about the five practical low-cost tips you can immediately use.
‘OK, this sounds good, but what do I need to do to get started?’
The first thing is to work out your ‘unique selling proposition’.
Think about what sets your company apart from the rest and why potential applicants should opt for you.
Think about your company culture, public image or clearly defined job roles.
What is the raison d'être of your business?
Paint a plausible picture of the working lives that your candidates can expect - allow them to see existing personnel and images of the physical workspace - and work out if their values and goals align with your own.
A coherent Employer Value Proposition with clearly defined parameters is essential.
That sounds sensible; what else can I do which doesn't cost the earth?
You need to harness the power of social media.
In this day and age, you simply can't afford to ignore social media. It plays a key role in employer branding.
Motivate your team to share corporate events, write engaging blog posts, tag business locations, upload photos and videos in addition to posting relevant and positive comments.
Your company should have a presence on all the main platforms, such as Twitter and Facebook, and should be regularly updated to create followers and visitors engaged and involved.
You can also use social media as a highly effective recruitment aid, with a potentially global reach.
How can I make my company sound more attractive to candidates?
You need to offer more than a conventional job advert.
Think about ways you can convey the sparkle of your company within the confines of job descriptions.
Try and underline the positive vibes and enjoyable experience that working for you entails - for example, certain technological implementations and family-friendly working hours.
You are competing with many other businesses so you need to think of ways you can stand out.
Curate marketing videos with welcoming messages and post them on career websites and pages.
Statistics show that multi-media recruitment advertisements have more views and a higher number of applications.
This is great! Does sharing authentic work experiences help?
Yes definitely! Keep things real by sharing genuine work experiences.
Content genuinely created by existing employees is an excellent way to boost your recruitment numbers.
Allow your brand values to shine by encouraging your team to share positive stories or achievements on the major recruiting and marketing platforms, such as LinkedIn.
Upload employee narratives with snapshots, podcasts and blog posts.
Employees are your most valuable assets when it comes to developing branding as they are viewed as the most reliable source about the experience of working for your company.
What else can I do to boost the profile of my company?
Asking employees and candidates to write company reviews via social media sites and marketing platforms to help establish a believable range of perspectives on your organization.
This should be maximized by providing quickfire responses to all online reviews, good and bad.
This demonstrates that you genuinely care about the well-being of your team, the ethos of your company and applicants.
The effects are even greater if they are from people high up the management structure of your company, such as directors, and CEOs.